User Experience

“Data! Data! Put it in front of real people!”

‘Getting Design Done’ – Ellen Beldner

UX Design Consultant


I have completed the redesigning of, King County’s arts funding organization’s web site. I was especially excited that they wanted to employ a user centered design approach. That meant I got to do extensive internal and external user research before I began designing. Requirements were for a responsive design built in WordPress’s CMS.

Look for the launch of the new site in 2015.
I can’t imagine a better freelance consulting project or client.

View 4Culture UX PREZI user centered design final presentation
View 4Culture Axure wireframe click-through prototype



The Seattle Times mediakit site

The Seattle Times mediakit site

The Seattle Time mediakit site design: 2013
Sr. User Experience Design

What a great opportunity to get to do the UX design for The Seattle Times advertising mediakit site from scratch. The in-house user research I conducted with sales and marketing staff fine tuned the taxonomy and content strategy. Worked closely with a talented multi-discipline design team. Developed in WordPress.

  • User research and analysis
  • Information architecture
  • Content strategy
  • Page templates and components

I won a ‘Big M’ Award for UX design in their 2013 New Media category for this site.
View Big M Award announcement



The Seattle Times mobile site

The Seattle Times mobile site

The Seattle Times mobile site redesign: 2013
Sr. User Experience Design: The Seattle Times

I started at the Seattle Times just as the first optimized mobile site was handed off for implementation. I began with picking-up the loose ends of getting v1.0 launched while starting its immediate redesign. The requirement for 1.0 was to get the backend data feeds in-place. 2.0’s aim was to take more advantage of the mobile platform’s behavior optimized for the iPad.

  • Competitor and domain research and analysis
  • Deliver multiple design concepts
  • Build Axure mobile interactive prototypes used for in-house tablet user testing
  • Design, conduct and moderate user research test sessions
  • Presentation of quick findings with suggested solutions to stakeholders
  • Provide wireframes, flowcharts, Photoshop comps and design specifications for implementation on mobile device HTML5 sites




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Microsoft adCenter Dashboard screen mock-up: 2010

Microsoft AdCenter
User Experience Design: Microsoft

Just after Microsoft absorbed Yahoo’s online ad service I was brought in to work on enhancements to Microsoft’s adCenter account management dashboard by adding Campaign Trends and Performance modules with new data visualization features.

  • Worked closely with internal UX design and research teams on enhancements to Microsoft’s adCenter campaign account management environment.
  • Introduced new rich dynamic data display for the Campaign Trends and Performance modules into the existing account dashboard.
  • Provided research with click-through prototypes for 2 internal test sessions following up with findings based solutions.
  • Delivered detailed annotated wireframes and specifications.
  • Produced Photoshop redlines and assets for development.

View Microsoft Test prototype work sample PDF
View Microsoft Behavior specifications work sample PDF




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Loyalty scheme membership screen mock-up: 2009

Early Learning Centre
Sr. User Experience Architect: Tobias&Tobias

The Early Learning Centre, one of Britons leading Highstreet brands, was a client of Tobias&Tobias. An opportunity arose for enhancements to the user account experience when they needed to add additional data capture fields to registration and throughout the purchase path.

I like to think there’s an art to the UI of deliverables. When making enhancements to existing screens I use Photoshop mock-ups. The trail of thumbnails shows the details position in the task flow. Any changes to existing screens are outlined. Specifications and annotations are noted on the side.




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Today’s aggregated sports events screen mock-up: 2006

‘In Play Today’
Sr. Information Architect: Betfair

Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the largest betting exchange in the world. It claims to have over 4 million customers and a turnover in excess of £50 million a week. I started in 2005 just as their very first enhancement to the site was underway, the 2006 World Cup product.

I was designated to the Sports Exchange products team. One desired feature was a localized, personalized and customizable dashboard showing everything that was ‘in-play today’.

I used Photoshop to produce high fidelity wireframes using existing styles and screen components for my features and design concepts.

View Betfair work sample PDF




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User Centered Design process flow depicting strategic to tactical, from low to high fidelity: 2009

User Centered Design process diagram
Head of User Experience: Tobias&Tobias

While head of User Experience at Tobias I illustrated an internal design process emphasizing activities and deliverables from a User Centered Design perspective.

The matrix runs from hi to low fidelity efforts on a strategic to tactical plane. It was important for the agency to capture pivotal internal and client review sessions beside parallel development opportunities.

View User Centered Design flowchart PDF